2017: modest recovery – Half of Dutch sector sees ‘better times’

AMSTERDAM _ The Dutch marine sector looks back on 2017 as an even, stable year with half of the membership of HISWA Holland Marine expecting ‘same or better times’ in 2018, according to IBI News.

It estimates the industry’s turnover may rise by 1 to 2% over the €2.3 billion recorded in 2016. The Dutch market itself is even, but exports tilted the balance to positive this year. In 2017,

_ HISWA, anticipating new leisure patterns are keeping new boaters at bay, launched a ‘Welcome-to-the-Water’ campaign to attract new entrants. But at the 2017 METSTRADE, Brunswick CEO Mark Schwabero, forecast global marine market growth of up to 4% in 2018-2020. “The suggestion that Millennials aren’t boaters doesn’t agree with the data. They still have an affinity for the water,” he said. Yet he encouraged the industry to focus on boat sharing, internet connectivity and other new market strategies.

_ Oceanco’s 110m, Passenger Yacht Code-rated Jubilee was the largest superyacht at the Monaco Yacht Show. In fact, 5 of the show’s 8 largest boats were Dutch-made. Dutch superyacht builders now account for 22% of the world market, up 4 points from a few years back.

_ a slew of Dutch yacht builders and suppliers set up shop in Florida, including, Moonen Shipyards, Vanquish Yachts, De Keizer Marine Engineering, IT integrator Van Berge Henegouwen and Oculus Technologies BV.

_ Dutch marine engine and boat equipment maker Vetus revamped its marketing. In key European markets, including France, Scandinavia, Italy and Poland, it replaced dealers with its own dedicated sales.

_ Mastervolt was again selected by the Volvo Ocean Race to equip its VO65 racers with power systems. Also, the company launched its Amperian web service that tracks the performance of Mastervolt power systems anywhere _ from remote battery monitoring to system optimization.

_ the last HISWA in-Water Boat Show was held in Amsterdam. As of 2018, the show will be staged at Bataviahaven in Lelystad, 40 kms (25 miles) east of the Dutch capital. That site is a lot closer to Germany, a key market for Dutch yachtbuilders and their suppliers.