2021 METSTRADE plans for hybrid event

AMSTERDAM – Organizers of the Nov. 16-18 METSTRADE show plan to stage a hybrid event. They expect in-person events to go ahead (already over 1,100 exhibitors have signed up), signaling a return to those good old pre-COVID days.

METSTRADE Director Niels Klarenbeek

METSTRADE Director Niels Klarenbeek says he and his team “recognize there may still be challenges with international travel from some countries this November.” If that is so, the 2021 METSTRADE “will be boosted with a digital package from the RAI studios. These will include a strong online ‘METSTRADE Connect’ program with awards ceremonies, pitches, panel discussions and networking options.”

The stated goal of RAI Amsterdam and its partner, ICOMIA, is to host a safe and successful in-person event in Hall 1-7 and the Elysium building of the RAI Convention Centre.” The RAI complex, says Klarenbeek, “will be deploying its robust and comprehensive protocol to enable a safe and comfortable return to in-person meetings.”

The Early Bird deadline for exhibitor registration ends May 1. Organizers aim to complete the allocation of floor spaces in July. “It has been encouraging to witness the drive and enthusiasm among exhibitors, partners and visitors to ensure METSTRADE 2021 takes place,” says Klarenbeek.

“The leisure boating sector has withstood the pandemic storm well as people have embraced the outdoor lifestyle,” he added. “We have been seeing an exceptionally positive vibe from across the industry.”

The 2021 METSTRADE will feature a layout applicable only to this year’s edition: the floor plan will be adjusted so the complete event can take place in Halls 1-7 and the Elysium building.

And the 2021 event offers a one-time exception: non-European manufacturers will be able to have their stands manned by their authorized European distributors or representatives.

METSTRADE is the world’s largest trade exhibition of equipment, materials and systems for the international leisure marine industry. It is jointly organized by RAI Amsterdam and the International Council of Marine Industry Associations (ICOMIA).