AkzoNobel’s Yacht Coatings business partners with WRF

AMSTERDAM – AkzoNobel’s Yacht Coatings business has become an official partner of the Water Revolution Foundation. The WRF says the Dutch multinational’s record in sustainability meshes nicely with its drive to craft a more environmentally friendly global superyacht sector.

“We’re pleased to welcome them on board … and we very much look forward to working together to drive and accelerate change in the superyacht industry,” says WRF Executive Director Robert van Tol. AKZO Nobel is a Dutch paints and coatings multinational, active in more than 150 countries. Its 2020 sales totaled €8.5 billion.

WRF is a non-profit superyacht industry group. Founded in 2018, it has raised sustainability high on the sector’s agenda. Its marquee initiatives include the ‘Yacht Environment Transparency Index’ and ‘Yacht Assessment Tool.’ The former makes it possible to compare yachts based on their environmental credentials. The latter allows individual yachts, or their onboard systems, to be assessed on their environmental qualities.

Creating a more sustainable yacht industry and protecting the world’s oceans are the main goals driving the partnership between WRF and AkzoNobel’s Yacht Coatings business.

“We have a natural connection with the Water Revolution Foundation. We both want to create a more eco-conscious and more sustainable yacht industry,” says Jean-Michel Gauthier, head of AkzoNobel’s Marine and Protective Coatings business, which includes yacht coatings. “We pride ourselves on our sustainable products and, by teaming up with the Foundation (are) committed to conserving our oceans.”

WRF Executive Director Robert van Tol says AkzoNobel has shown leadership in sustainability issues for many years. “We very much look forward to working together to drive and accelerate change in the superyacht industry.”

AkzoNobel has over the years marketed innovative primers, fillers, topcoats and underwater hull coatings through its International and Awlgrip brands. Van Tol says the WRF stands to benefit also from AkzoNobel’s technology experience in such sectors as the automotive, aerospace and powder industries.