SCHIEDAM – Vetus, the Dutch marine equipment maker, has named Jennifer LaCombe as its new marketing coordinator in the United States, part of a “renewed commitment to an innovative and dynamic worldwide marketing strategy.”
LaCombe will report to Vetus Maxwell US president Chris DeBoy and “use her marketing expertise to support recently appointed Vetus Marketing Director Sander Gesink” and his expanding team at the Netherlands headquarters, Vetus said.
Vetus chalked up record sales and revenue growth this year, renewing its drive to sustain positive momentum in its worldwide marketing strategy.
LaCombe brings 17 years of experience in marine marketing to her new job, Vetus said. “She has worked with several companies as a marketing division director and, most recently, as the owner of her own marketing company, with a focus on a range of key areas including events, publications and printed collateral, website development and social media.”
LaCombe said she looked forward to working with Vetus’ marketing team in Europe to enhance the company’s reach in the US. “The aim is to continue to raise awareness about our products and systems with end-users,” she added.
“One key focus will be increasing the company’s reach on social media, an area in which I can rely on my previous experience in boosting the followers on other businesses’ platforms by tens of thousands.”
Vetus makes complete marine systems, including engines, electric propulsion, generators, bow thrusters and control panels. It has “ambitious growth plans … across all continents to meet demand through a direct market approach.”
Chris DeBoy said: “As the latest talented professional to join our team, Jenn will use her substantial experience and marketing knowledge to provide great benefits for the entire VETUS group.”