VOLLENHOVE – Royal Huisman, the Dutch maker of performance sailing and motor yachts, has named Jeroen Sirag as marketing director. Sirag will be responsible for global marketing and operations at Royal Huisman and its Rondal and Huisfit units. The company said Sirag “joins a new strategic leadership team,” led by CEO Jan Timmerman.
His appointment reflects “Royal Huisman’s strong commitment to investment in the shipyard’s future,” it added. “The aim is to take fullest advantage of existing and emerging market opportunities while … securing the business against new challenges.”
Sirag brings to Royal Huisman significant marketing experience. After hotel management studies, he worked at high-end luxury hotels in Amsterdam and London. He also handled the marketing and export promotion of HISWA Holland Yachting Group, an alliance of Dutch superyacht builders and their suppliers that disbanded in 2019.
“The addition of someone of Jeroen’s caliber to our team will accelerate progress toward key objectives,” says Timmerman. “Jeroen brings a wealth of knowledge and innovative thinking to the role, together with widely recognized excellence in team management.”
Sirag’s appointment coincided with Royal Huisman’s launch of PHI (photo), a 58.5m (192ft), Cor D. Rover-designed motor yacht PHI. The longest under-500GT motor yacht in the world was drawn by Van Oossanen Naval Architects which gave the craft its patented Fast Displacement XL hull form.
Royal Huisman has to date built more than 30 sleek, high-end sailing yachts of up to 90m (300ft) and in recent years began also making motor yachts. After PHI comes a 52m (171ft) motor yacht that will be the largest sport fishing boat in the world. “The challenges of each of these projects were seen to be well outside the comfort zone by some yards,” says Timmerman. “Each of these owners brought their highly distinctive individual projects to Royal Huisman.”
Royal Huisman was founded in 1884. From a builder of workboats and fishing craft, it has developed into a venerable company that makes large, sleek high-performance sailing yachts. In recent years, it began making motor yachts and beefed up its Huisfit refit unit.
In 2017, Royal Doeksen, a maker of commercial ships and ferries, acquired Royal Huisman, ending 133 years of rule by the Huisman family.