Limited Editions keep Amels on a healthy roll

VLISSINGEN – On a sun-bleached spring day, Victor Caminada was counting projects at Amels Yachts. “1, 2, 3, 4, 5, 6 …. 12, 13,14.” We have 15 yachts in build,” Amels’ marketing chief told a visitor. “Not bad, huh?”

Amels Brand and Marketing Manager Victor Caminada. (Ph. Robert Wielaard)

At the outset of its 2nd century – Amels marked its centennial in 2018 – the company leaves a sizeable footprint. It scores extremely well with its Limited Edition superyachts and in under a decade has turned out a dozen very able, very versatile support yachts and developed ultra-equipped explorer yachts.

In late April, Amels launched Nomad, 5 months after selling the 180ft. Limited Edition that was given a striking cobalt-blue hull. In fact, Nomad was the 2nd Amels-180 the yard launched in 2019. The full displacement Limited Editions come in 6 lengths (180 to 272 ft.) and are Amels’ bread-and-butter. The 1st Limited Edition was launched in 2005. Number 25 is now being built.

Amels builds the full displacement Limited Editions on spec, except for the 272ft version. Nomad was delivered in about a year’s time, quite a feat for a 55m. yacht and proof of how well the Limited Editions approach works.

Amels-180 Nomad (Ph. Tom van Oossanen)

The series is built on a standard platform by family-owned Damen Shipyards Group, Amels parent company. Damen has been very successful in standardizing commercial platforms and vessels and has applied that same formula to yachts and yacht support and explorer craft with equal enthusiasm and success.

Says Amels Managing Director Rose Damen. “We asked a fundamental question: How can we build a better superyacht, so our clients can realize their vision of luxury yachting more quickly and enjoyably? We introduced a new approach to yacht building – our Limited Editions range.”

Ames may tweak a Limited Edition – an extra hull door here, a bigger window there – but remains loyal to the standard platform that Damen builds at its yards in Poland and Romania. From there they are towed to the Netherlands where Amels turns them into superyachts.

Amels fills the Limited Editions with custom interiors. Nomad’s is the work of Bonesteel Trout Hall, a California-based boutique design studio.

www.amels-holland.com