Out of the blue, AkzoNobel leaves builders tickled pink

AMSTERDAM _ AkzoNobel, the Dutch multinational maker of paints and performance coatings, has launched MIXIT, a color identification and retrieval app that accesses more than 2 million colors used in the car, aerospace and yachting industries. MIXIT can be accessed via PC, smart phone or tablet through IOS, Android and Windows.

AkzoNobel’s vast, online color reservoir is continuously updated. If users find a color they like, they mark it as a favorite for later retrieval via smartphone, tablet or desktop. The app uses keyword search and filtering. Users access paint product lines and documentations used in their shops or companies.

MIXIT helped AkzoNobel develop the custom colors of the Volvo Ocean Race boats. “Making new colors available to our customers online enables us to react faster to most color requests,” says Hans Slegtenhorst, Global Segment Manager for AkzoNobel’s Pro and Superyacht business.