SCHIEDAM – VETUS, the Dutch creator of boat systems, has launched a virtual boat show displaying its products and systems and letting visitors ‘walk’ around the virtual stand and view equipment and product information.
With global exhibitions now not happening, VETUS steps up its digital activities to connect with customers, launch new products, highlight special deals and set up contact with VETUS sales personnel.
A key element of the platform is VETUS’s massive portfolio of innovative, easy-to-install products, including its renowned bow thrusters, engines, generators and control panels, and accessories from water strainers to portlights to fly screens.
VETUS says it plans to introduce additional brands to the stand in the coming weeks, including anchoring and mooring specialist MAXWELL and its V-Quipment range of complementary VETUS system products. The platform enables VETUS customers to come to one place for all their boating needs.
VETUS Online Marketing Director Babette van Waes says her company is keen to “keep our loyal customers informed and reach new customers. With boat shows canceled due to the COVID-19 pandemic, we realize the importance of online marketing in connecting with our customers.”
VETUS has created an informative substitute for physical shows. “The virtual show will be updated regularly with new product updates, so we welcome everyone to stop by at their convenience,” adds Van Waes. “Of course, customers may still want to see and touch the VETUS products before they make a decision, so they can use our virtual show to look at the options before visiting their local VETUS dealer.”
Visitors and customers can download the tool from the VETUS site to access the VETUS virtual stand. The online tools allow visitors to select products from a drop-down list. Or, they can use the on-screen joystick to navigate and approach different products. A 360˚-view icon lets users view products from all sides or zoom in and out.
All VETUS products are part of a complete system, including any connecting components.